This year, I’ve noticed that retailers’ holiday sales campaigns seem to be getting more aggressive than years past. I don’t think I’ve ever seen so many sales advertised in a week as those I’ve seen this past week. Not only were there Black Friday sales left and right advertised in every imaginable form of media, but there were even pre-Black Friday sales on Thanksgiving Day and sales starting at 3:00 or 4:00 AM the morning after Thanksgiving. I must admit that I purposely did not join the masses in the malls and retail stores this year…I was aiming to steer clear of too much chaos. I did venture out on Saturday though, only to find my local mall jam-packed with a frenzy of shoppers swooping in on all of the Holiday sales.
And then, there’s Cyber Monday or Cyber Week, with all of the great online deals. Every time I go online or check my email this week, I’m hit with more and more holiday sale ads, with each retailer trying to out-do the other. From free shipping to discounted prices, there are many enticing deals, which are at the same time dizzying in their volume.
So, what sales got you shopping for the holidays this year? Was there a certain Black Friday deal that lured you into a store even though you well knew you’d have to fight the crowds for a parking spot or shop at some ungodly hour? And which online deals were you unable to resist?
-Jessica Nielsen, Principal & Co-Founder
Vibrant Marketing Solutions
http://www.vibrant-marketing.com/
